Brand Story

Rooted in Milan’s rich design soil, our story began deep within Europe’s fashion scene, where we spent years witnessing moments that rarely reach the global stage.
In a Florentine studio, a designer refines the cut of a single fabric again and again.
In a hidden Roman workshop, the quiet glow of hand-sewn beadwork carries the night.

These emerging designer studios carry creativity and craftsmanship that rival the grand maisons — yet without global channels or marketing power, their remarkable work is too often lost in the tides of the fashion industry.

Great design shouldn’t hide. Nor should you overpay. 

This belief gave birth to LMA Fashion in Italy. 
Today, we collaborate with over 50 emerging designer studios across Italy, France, the UK, and beyond, bringing wearable, distinctive collections — from occasion wear to everyday essentials — to audiences worldwide.

LM Agnese, the first homegrown designer brand we nurtured, stands as the clearest expression of our founding aspiration: great design, accessible to everyone.